Research & Analysis
Models are commodities; data is not
Why the advantage is moving from who has the best model to who has the best-organised information.
What happened
Published prices and capabilities of general-purpose models have converged faster than most organisations' information architecture. The scarce input is increasingly well-structured, well-governed data - not access to a model.
What is actually changing
Firms that treat model choice as strategy and data hygiene as operations will keep being surprised. The reverse is closer to what the evidence currently supports. This is a series episode, not a product pitch.